November 10, 2003

Databeacon Pursues Mid-market with Partner Expansion
Databeacon Inc., a developer of Web reporting and data analysis software, announced that it is expanding its partner program and recently signed more than 100 partners in 27 countries around the world. With this expanded global presence, Databeacon is focusing on better serving mid-market organizations. "The opportunity is huge," Andy Coutts, the company's CEO, told 5 Minute Briefing in an exclusive interview. "Companies this size are largely underserved and departments in larger companies are often disenfranchised by boil-the-ocean projects."
... With that in mind, Databeacon has made a strategic decision to market the features of its product to mid-market organizations whose needs are not met by the often complex and expensive products offered by many of its competitors. The software starts at $5,000 for a five-user license and moves to unlimited-user/per processor pricing at $25,000.
... "What we're hearing from mid-market companies is that senior business executives are looking to go beyond static reports and spreadsheet-style data analysis to a self-serve interactive environment," Coutts added. "They've either been scared off by the big prices and implementation proposals of larger vendors' enterprise-wide business intelligence suites, or they have a fixed project schedule, and failure to meet cost or delivery targets is simply not an option."
... Mid-market companies, Coutts said, invest in technology that can be rapidly deployed, offer a low total cost of ownership and solve specific problems. According to the market research firm, AMI Partners, there are 103,000 mid-market organizations in the U.S. alone, and 60 percent of total mid-market IT budgets are spent via solution provider partners. For more information, go to www.databeacon.com.

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